So, lets start with the power supply. I realize you will likely think differently since it's gotten your through a few builds, which is amazing, since that unit is not very good. It was low quality when it was new, and now, who knows how many years later, it is certainly not even as capable as it was back when it was new. Not even close to a 550w unit to begin with since it can only (On paper anyhow, in reality, probably not even that) sustain 456w on the 12v rail and says so right on the specifications decal. So, not even a 550w unit to begin with, poor quality using cheap caps, older so also probably at least moderately less capable than when new. All of this says one thing, replace it. It doesn't even matter if this component is actually contributing to the problem or not, which it might be or might not be, but it needs to happen anyhow so I'd make a note to yourself to do so and this time make sure you get something with halfway decent quality.
GameMax, is not going to be on anybody's list of quality units regardless of the model.
Since the seller you got the board from sounds like a back alley seller that probably isn't even an actual retailer, I'd say the chances are fairly high that this board had problems from the start. I'd contact Amazon and simply tell them the board doesn't work and return it for a refund or replacement. They don't need need to know about the failure to flash the BIOS or anything other than "doesn't work". There is no reason I can think of unless you did not properly rename the BIOS file, that it wouldn't work.
You did try to flash it using Flashback AFTER you had a CPU and memory installed, right? And the system was not "powered on" but was "connected to power", meaning you did not first turn on the machine and then try to flash it but the cord was plugged in and the switch on the back of the PSU was in the "I" position, right. If so, then all you can really do is return it.