Why is XFX so much more expensive?

Havenost

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Aug 16, 2014
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I am just curious why are XFX cards on the AMD side so much more expensive compared to the other AMD manufacturers? They're usually the most expensive ones in most cases.

And actually Vice Versa why is Sapphire the usually the least expensive in the bunch? And I know Sapphire is an actual decent brand considering that most tech reviews usually always review Sapphire cards, so obviously their quality is up to par if not higher than other manufacturers in most cases, but yet they always seem to be like $10-30 less expensive, and some up to like $50 less expensive compared to XFX.

Cause I love the look of XFX cards, just something about their solid symmetrical boxy looking coolers appeal to me over the Asus and Sapphire coolers which usually look more jagged and rugged.

Whenever I see an XFX card I would always tend to chose it over a Sapphire or Asus in terms of appearance, but sadly XFX cards are usually always $20-50 more than the formers... which is kind of hard to justify.

Are their coolers better or do they just cost more because of tendency to use solid metal cases instead of plastic. So essentially what I am asking here is are they simply just more expensive because they have a subjectively better cosmetic look or do they actually having something more than that?

PS I know XFX had a falling out with Nvidia a while ago and that is why they no long make Nvidia cards.
 
Read the specs closer you will find they are often clocked higher.
They install better components and build quality is good.
Their card OC well, but others do also
To me they are worth the difference.
The top card makers each have design features that make them different and desirable. Power management, multi BIOS and others that mean you need to read a lot of reviews to get the full picture. Maker sites often don't provide as much info as some reviews.
Reviews need to be read carefully especially the test setup as some times the tester has changed card setting or otherwise decided to run test in a non flexible way that can skew the results.
Some sites have full featured testing with thermal camera shots and yet only test at max settings for everything so no mid or lower priced card ever get recommended. (so why bother testing?)
That said ASUS, EVGA and Gigabyte are great options also.
Purchasers of Sapphire seem pleased as well.
 


Where do you buy them in Canada that is cheaper? Though I am not sure it would benefit me considering I live in California. Cause if I type Newegg.com or TigerDirect.com they are usually more expensive. Maybe I should check out Amazon, though Amazon search sucks.
 



I looked at the specs.... like for instance this comparison right here, they either all have the same specs or better specs than the xfx one but are all cheaper. Yeah I know about the other brands, I am just asking about XFX and Sapphire because they're like at the opposite polar end of the spectrum.

Newegg Comparison

Maybe the overclocking is the factor, sadly I don't overclock.
 


Exactly that is why I am curious. Cause I watch a lot of Linus Tech Tips, and Jayztwocents and a few other people, and 70% of the time they review Sapphire stuff. And most forums or discussions I see people always recommend Sapphire as the best, but yet when I look at their basic models and compare them to the other basic AMD brands, Sapphire is always the cheapest when no sales are going on, and when sales are going on they're insanely cheap.
 
So easy to use one click OC for vid cards that is not extreme and gives instant benefits. Either with third part of MB SW.
There is no reason to be a 'I don't do OC' snob.

My Asus A88X-Pro MB even has a button to give any APU graphics a 30% boost not just the K versions. It's just so easy.