[citation][nom]HalJordan[/nom]I don't see why they couldn't do an online release, plus a retail store release at the same time. Just offer a plush toy, hat pin, map of London's sewer system, etc. with the retail release. The nutters who would stand in line all night for a game release are still going to show up...[/citation]
Agreed. I remember walking into BestBuy the morning Diablo II came out and buying a copy. One of the friends I played with that weekend spent the extra $50 to have the limited collectors edition overnighted to him (it arrived that same morning). Long story short, I would have downloaded it back then if it was an option (in 2000, not a lot of broadband access yet), but my friend would still have paid the extra money to buy the collectors edition (and probably would have attended a midnight party had there been one in our state).
This is just another marketing prick talking out his ass as if he understands his clients, when 99% of WoWers don't have the time nor desire to attend a midnight party (it's just a game for chrissake). You can still have these parties for the nerds that want to attend, but how about making it easier on the other 99% of your paying clientèle (no, I've never played WoW).
As for bringing back old players, you know what brought me back to the original Everquest a while back? Cheap Prices. Steam had a deal where you could buy the first 15 (of 16) expansions for $3. Yeah, you still have to pay the monthly subscription, but when you don't have to pay $50+ to get caught back up on content its a pretty good deal. Maybe WoW should offer discounted expansion packs to previous players. You know, since you still charge them $15/month, do you really need that one-time infusion of $50 (plus the cost of packaging, distribution, etc...)?