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As of now, Nvidia is not making the 970 with their reference design available for consumers to purchase. However, they may eventually release them (I believe they will, and frag even has a page to prove it).
there might be but it won't be many. heck some retailers might charge premium price for it just because of that titan cooler. it will be the same case as 770. and seeing how cheap 970 MSRP is nvidia most likely don't want to sell many 970 with reference cooler as well.
http://www.newegg.com/Product/Product.aspx?Item=N82E16814132038&nm_mc=KNC-GoogleAdwords-PC&cm_mmc=KNC-GoogleAdwords-PC-_-pla-_-Desktop+Graphics+Cards-_-N82E16814132038&gclid=CjwKEAjwrNeiBRD3goG_1s-0_XMSJADuGQQcSTCoijVlLzedUQk5UysZCxPEu10lRJAiHvvDZMhLSBoCsb3w_wcB here you guys go.
http://www.newegg.com/Product/Product.aspx?Item=N82E16814132038&nm_mc=KNC-GoogleAdwords-PC&cm_mmc=KNC-GoogleAdwords-PC-_-pla-_-Desktop+Graphics+Cards-_-N82E16814132038&gclid=CjwKEAjwrNeiBRD3goG_1s-0_XMSJADuGQQcSTCoijVlLzedUQk5UysZCxPEu10lRJAiHvvDZMhLSBoCsb3w_wcB here you guys go.