When you reinstalled windows did you do a custom install? If you didn't, it just reinstalled itself over top of the old install.
If you don't want all your data anymore, and want to start from a clear hdd, I would suggest running thw installer again and do a custom install instead - follow this guide:
http://www.tenforums.com/tutorials/1950-windows-10-clean-install.html
When you reach the screen asking for licence, click "I don't have a key" and win 10 will continue to install and reactivate once finished
On the screen where you choose where to install win 10, if it gives you an error about GPT drives, delete all the partitions on the hdd and press next.