When you look at their website, you will find many similar elements of WoW.
A region in map called "The Barrens".
"Drums of war...." in the trailer.
And the races in Alliance/Hord are: human, elf, Dwarf, orc, troll,Tauren
Well, if it is anything like Evony, it may be "free" in the sense that you don't need to buy the game or subscribe to it. You would quickly learn that without the micro-transactions, it is brutally hard to compete with players who do spend real money in it. I toyed with Evony for about 2 months before I reached that glass ceiling and gladly walked away.
I have more time than money and choose to stick to subscription games where everyone gets a fair playing field. Popular micro-transaction games will show you just how disposable some people's incomes really are which is too much reality for me when I am trying to play a fantasy =D
skit75 is right. There is a revenue stream SOMEWHERE; that's how these things work.
Apropo of nothing else, this still represents "dilution of trademark." Remember how "Evony" used to be "Civony?" The "Civ" brought a legal threat from Take2, which was enough to make them change it. Blizzard must, and will, vigorously defend its trademark, certainly in context of the name, because the failure to do so will be seen as "inadequate defense of trademark" and work against it in court should a case come up where it really matters. And no, WoW/WarCraft are not the first computer games with fantasy creatures, but it is the first of a certain pattern of RTS factionalization that was different enough to inoculate them against Games Workshop.
So expect legal action to follow, and a name change if not graphics changes.
Im sure naming it this is for exactly whats happening now. Name it similar to WoW, story gets picked up and spread among all gamers, Blizzard threatens lawsuit, name changes, and they get all the free advertising they could hope for.
I looked at the website briefly and made this list of similarities between the two games: the name, humans migrated to Twilight Forest to survive a "plague", a demon legion is invading the land, Titans shaped the world, there are undead and nagas, there are regions called Moonglade, Coldridge Mtns., The Barrens, Stranglethorn Vale, Swamp of Sorrows, Blasted Lands, and Dragonblight, Alliance buildings look like Stormwind with blue roofing, Horde buildings look like Orgrimar.
Warcraft wasnt the first game to use "world of...." in its title. That and the fact that this game has NOTHING to do with warcraft, not the gameplay the style anything....they dont have anything to worry about.