you don't quite get it. true, it doesn't have a 720p+ screen, but why would you even want that on a tiny portable anyway? The point is this: you can put a bluray dvd in there. I *only* have certain movies in blu-ray, so if i had this player, i could watch those on the road or whatever. Also, realize that it is a fully fledged blu-ray player with an hdmi out. Think of it as a regular player, only it has a built-in display. You can plug it into your 50 tv as a regular player, and also take it camping with you.
You guys are forgetting that one of the best things about making the BD player portable is the ability to watch your Blue Ray Movies away from the house. I know many people who would like to blue ray movies but end up buying standard DVDs because their kids can't watch them on the road, or they want to be able to take their movies with them when they travel. Even the ability to watch them at 720p resolution is better than not being able to watch them at all.