You maybe won't get the performance that the review sites sold you on, but that's different from the performance you paid for, for the 14900k as an example you paid for 125W TDP with a max turbo of 253W.
You can reach 125W with a crap cooler, that is the minimum you paid for.
Even getting 253W is very easy for any medium cooler.
If "what you paid for" is the maximum performance then you would have top get world record hwinfo overclocking speeds, anything less than that is "less than what you paid for".
That's not how that works, the only thing your cooler cares about is the power it has to dissipate.
And you don't need to tame anything, the CPU tames itself and stays at 100 degrees, it can't get hotter unless you do some advances overclocking settings on mobos that support to go above that, as I said shut off temp is 130 so 100 is way below any concern of taming.