pci-e 2.0, super high fsb clocks (the pre release boards were doing fsb 2400 failry easy...), digital pwm (i think) "31337" northbridge cooling (excuse the lame wording, i was going to say cool coolign though)
Wow, that is still no good reason as I can put a fan on myself, I cant see a good reason for non overclockers unless it is the same price, or you like crossfire over sli.