[quotemsg=11922175,0,1106985]Why don't companies ever learn from the PR disasters that others experience. The press had a field day when Nintendo did the same thing with the Wii so Microsoft decides to do the same thing? Someone should be fired. [/quotemsg]
Answer: Capitalism and Shareholder pressure for Profit Maximizing.
When they compare the negative PR and profit generation from going something like this, companies tend to focus on net gain. From this perspective, sitting with hardware already assembled until their software patch completion is definitely not an option. One can argue why they can't parallel HW and SW development so that all HW can be equipped with the latest SW when they are assembled. They may, but it will require lots of planning and implementing, if possible. Simply put, profit first. These days executives are evaluated by quarterly earning calls, and they have less incentives to look any further than a few future quarterly results. Why more retailers open earlier on Thanksgiving in spite of seemingly rages from consumers? The same reason: net profit maximization.