I really can't understand AMD,They produce a realllly great VC, A real beat ( I have r9 290 reference) ,they do every thing right ,great chip ,great price ,great game bundle ,and then , they fuck everything with the easiest thing to address ,a decent cooler!!! they could have outsourced the cooler design to a specialized company (Arctic ,Zalman etc..) and clear thier heads !!!some times I just think it was delibrate (I know this looks stupid) to present such a bad cooler in order to push thier partners to innovate and thus filling the market with distinct designs and price points .