The thing that sours me on Xotic, well aside from the reddit link and other similar references that I have seen over the years, is the focus on useless technology that appeals only to the uninformed. Perhaps I wouldn't be so critical if not for their reputation but if you are going to purport to be a technology leader, don't try and push technologies that serve no purpose other than obtaining a cost premium far above what is warranted. A retailer's cost premium for delivering a box to your door is fixed.
-$500 for a 970 => 980 Ti Upgrade ? A 67% markup ? Exactly how much more does it cost the company to install the 980 Ti as opposed to the 970 ?
-An H series cooler ? Why pay a fat price premium for a cooler that is louder and and doesn't cool as well as a decent air cooler ? If you are going to offer water cooling at least offer an Alll-In-One that doesn't mix copper and aluminum and allows the user to add more water blocks and a case that will allow you to add more radiators if they want to expand the system.
-RAID 0 - Foisting such a solution on your customers under the guise of a "performance feature" for a gaming system shows a total disregard for the customer.
Other faux pas would include
-Naming the PC the "'Havoc' Gaming Desktop" using nVidia GFX card(s) w/o recognizing the use of the homonym as used by AMD to describe their PhysX alternative.
-Oversizing the PSU at 750 watts in the Ti build adds nothing, if you are going to upgrade, why use some of that extra $200 not make it SLI capable ?
-The pics don't agree with the parts list.