I would certainly NOT call it a huge case.
It is tall for an matx/mitx case(due to having the space above the board for the optical drive), but it is the depth the some users have an issue with(if they keep the case on the desk).
By removing the HDD cage and hanging a drive on the front sideways you make the case less deep without sacrificing as much video card space.
With the limited ventilation(something that could be fixed with a nice top fan[modding here we go]) it is not targeted at high end gamers, but I think they did a great job on the compromises to reach that price point.
If you want a even smaller Matx but still tall case(and do not use optical drives or do not mind using a notebook drive) you can get an
FT03. Please note that case has its own set of drawbacks as well(not the best airflow either and the side panel come off very easy).