dcunited :
Perhaps I can add to the discussion here. The smaller size makes this an excellent buy for those with smaller, noncustomizable mid towers. A lot of these cases comfortably house one fan models but can squeeze in a 8-9 inches.
TLDR: this model is more powerful than comparable single fan models for those concerned with size.
I see. This may be a good angle, but although the Zotac's size was discussed in the article, this is not the angle the article has taken. The opening paragraph states "we could be looking at one of the better GeForce GTX 960s out there", and the card is compared against two variants with coolers that mop the floor with this Zotac's cooler. The analysis and the data do not match up. What you say may be true, but you would have to read some other article to know it.
Blueberries :
Why bother with benchmarks and graphs and equipment and testing and swapping this and that and... the preliminary results tell the whole story to me.
Well, I can see that this card's cooler isn't all that great, but the author is hypothesizing they may have hand-picked GPU's for these cards. I would think floating this kind of statement should justify some comparisons beyond how the power and cooling stack up. Besides, although it is clear that it will run hot as hell I don't see clear evidence that this will cause throttling, or how its performance will pan out against other cards running 25 degrees cooler.
I guess the main complaint though is this general super-positive review with a bunch of very unimpressive data, and a bunch of other data with no context so I can't really tell if it's good or bad.