For $70 at least in terms of gaming if you spend just a little more you can get a RX460 or 560
Except that this low profile GPU is targeted at HTPC builders. AMD's RX 550 series which is a direct competitor to this 1030 series does not have a low profile option (or passive cooling option like one of EVGA's 1030 offerings - very important to some mITX HTCP builders like me who would never game with it).
Comparing it to a RX 460/560 misses the point of a 30W card.
Another good point. AMD has no direct competitor to these new 1030s.