I'm been PC gaming for close to 50 years and I've never seen a company do something so outrageous in my life. President Donald J Trump should sign an executive order that prevents Nvidia from scamming REAL Americans.
Gaming is a leisure activity. Gaming is about wants, not needs. Of course people would want fancy effects and 165fps if given the choice between that and muted effects and 60fps. The real question is at what cost.
People said the same thing about ray tracing and RTX cards. Moore's law has been dead for years. AI is the best way forward for fancier effects and higher frame rates.