high gpu temp

Ive had my pc for about 3.5/4 years now and i had to change gpu twice since the first 2 were faulty, ive had the asrock 590 for about 2/2.25 years now and ive had soo many problems with it. Recently i downloaded Rust and tried to play but sitting only in the menu gave me a black screen with 100%...

my oc asus gt 710 gddr5 low profile hits 95c while playing nfs13 ,fc3, jc2 ,gta 5 and l4d2 . Is it going to affect the lifespan of my card? Without oc it oes upto 83c . but on furmark both oc and non oc hits 97c. i cleaned my pc and still no change . it is only 3 months old. how do i fix this...