Ahem, I think there was an omission.
I was working in a small computer store when it was released. My Pentium 4 build had a stellar R200 (radeon 8500 pro), and I loved LOVED it. I remember hearing that ATI abandoned R250 (8500XT) and pushing the next-gen R300 to the market to avoid coming second to nVidia's Gefore Ti4 series. Ooo! What a gamble! Dangerous to venture into new territory first, and what a huge waste of money if it flops! Thank god they had the balls.
The release of the 9700 pro was spectacular and unprecedented news. It was the first card with pixel shader 2, and nVidia wouldn’t have it until the 5 seriesAnti-aliasing was gorgeous, and this was the first time you could use it. I remember the R300 beating the 4 series' performance by a margin of 100% with AA/AF enabled. I remember reading countless comparisons and didn’t believe the results were real. We sat around the computer store all day running future mark and recreating these comparisons for ourselves. We didn’t sell an nVidia card until the 6 series, 2 generations later, when Pixel Shader 3 came around (and SLI was back). I did buy a 6800 for my next build, and it was great indeed, but no card has given me the same feeling of superpower that my 9700 did for 2 years. Owning that card was what got me hooked on hardware reviews in the first place, and why I read this site today.
Good bye ATi. The graphics card wars have been great fun. The R300 started it for me, and I have a 5850 right now, branded ATi, and it rules.