Smartphones have had NPUs for years now (approximately 5-8 years now). I'm sure a headline could advertise this as a success for AI-capable devices when in reality people just wanted to browse the web, play games, and text their friends.
But I want to draw attention to the image included in the article because this one interests and concerns me at the same time. It's not asking customers whether they prefer a CoPilot key. It's asking OEMs what they think customers will want. They could've asked people directly, but I suspect they did not because most people would say something like, "What is a CoPilot key and what does it do?" A lot of this "AI craze" is still at the OEM level and not at the consumer level.