And then there are people like me that putter along just fine on a K6-III 400.
AMD is having a slight problem with market segmentation. The proper way to segment a market, with regards to cost, is to provide a premium product at a premium price and use the premium price as a forcing factor to drive customer confidence upwards towards the premium product ("if I pay more, I get more"). Conversely, the company must provide lower cost alternatives to those unable, or unwilling, to pay the premium price, such that they still make a profit whenever a customer buys a lower cost alternative (Microsoft, Kraft).
The problem with AMD is that they no longer have a premium product in regard to their chief competitor. Still, AMD must make it appear to the general public that they have a premium product that is comparable to Intel's premium product (PR ratings), but then, they throw segmentation theory out the window and sell this product for much lower cost. Admittedly, they have to charge less, because the product performs less. AMD is mired in a vicious circle. Until they have a premium product that is on par with Intel’s, performance-wise, and are willing to charge more, they will continue to dwindle towards niche status (Apple).
I would suggest to AMD to forgo desktop market dominance in favor of the more lucrative mobile and handheld market. It’s just going to get bigger.
Intel giveth and Microsoft taketh away.