Acer Says It's Not Making Any Money From $799 Ultrabook

[tomfreak]

Ultra book is going to repeat the failure of ULV tiny notebooks if they are keeping the price high. Get the price down to $400-500 then is good.

 

[DjEaZy]

Acer Says It's Not Making Any Money From $799 Ultrabook? No S#!T!?
... i think, that the near future will suck for the wintel world... why... intel try to copy MacBook Air... they got the hardware spec's right, because they do the same for apple, but... windows is a different beast than OS X... so? Windows is more universal OS... it can run different hardware combinations, but there is the problem... because windows is not specifically written for intel's ultrabook, the results differ from MacBook Air with OSX... the power management is different, so the ultrabooks don't get the battery life, like Air's... there is no specific version of windows for a ultrabook to get it right... and the other thing is windows 8... i like the tech under the hood of win8, but the UI suck's sooOOoo much... my dad is in the 50's, and the first reaction waz W.T.F. ... so... my point waz... next windows version will suck because there will be no option to turn of the metro ui... i hope, that i'm wrong on that point... intel try to copy the MacBook Air, but will not get the project profitable because of the hardware is not fully optimiset for windows, like OSX is optimized for MacBook Air... and there is the thing about software... apple builds the hardware and the optimized software with all api's... apple can afford to lose some profit from the hardware sales, but they will get the money back, because of the functioning software library... intel's ultrabook is dependent on how windows will do... and it seems, that windows will suck badly on desktops and laptops... so add intel and microsoft together and it is a recipe for suck badly... intel should stick to what they do best and improve on it... and with the new iPad... wow... i think that the Win8 experience on a tablet will suck too...

 

[ragenalien]

poor poor acer. "sarcasm"

 

[Agges]

Classic error in thinking in the PC community. It will only erode margins even more and the exclusivity that sells Apple for example is gone with pooly finished product (based on the assumption that it will be as all other lower-cost laptops put on the market)

 

[A Bad Day]

[citation][nom]heman8400[/nom]I've always been under the impression that a "race to the bottom" in any industry, reduces profits. Apple's made a business model (for their computers) on premium parts + higher price = more profits. If they aren't making money at $800, why is the answer "lets lower the price?"[/citation]

Kill your competition, hike up the price. It's what John D. Rockefeller (or Reckafellow) did...

 

[cknobman]

Im waiting for AMD's ultrathin platform and then I am buying. Sure it may not have quite the CPU horsepower Intel ultrabooks have but at least I will be able to play games on it. I want to be able to play BF3 (even if its ultra low settings) on a super thin and light (and cheap) laptop!!!!!!

 

[slabbo]

Acer can do it, if they dropped Intel and went AMD, and dropped SSD's for now and went with HDD's. At least until the prices on SSD's go down and HDD's prices plummet down to earth. Leave SSD's and Intel cpu's as higher costs options. Then you can cover the really low end $500 price point and still make money.

 

[_Pez_]

slabbo ^ Exactly !! like if you had stolen my words O.O!

 

[neoverdugo]

@heman8400: It should be Racketfellow cuz he's an old money mobster.
@cknobman: So do I. I know many of us are gamers and we like to take our games on the road, but sometimes its not a good idea to install power hungry (on cpu, gpu, mem, watts) games on the laptops even on low settings. As an electronic engineer, I need a well balanced laptop for engineering programs (labview, ltspice, matlab, solidworks, etc.) than games (crysis, bf3, mw3, re5, etc.)
@slabbo: What acer needs to do is offer an ultrabook customize service. In other words, that the client can choose what type of storage (HDD or SSD), amount of memory, and the option of having which OS the customer want (or None at all). In my case, I format the factory set OS on the laptops along with the bloatware. As for the cooling, add an Peltier diode on the heatsink of the cooling system.

 

[gm0n3y]

[citation][nom]mikenygmail[/nom]It's not true that Acer is not making money on an $800 thin laptop. They don't even cost $500 to make, let alone $600 or $700. Unless this supposed $800 price includes a gigantic TV ad campaign, it's nonsense.[/citation]
It may not include advertising costs (though who knows), but it probably includes the amortization on production facilities. Similar to how processors don't really cost much to make but the up-front investment in R&D and fab facilities is enormous.

 

[Belardo]

And this is WHY Acer will never be Apple, for which they have talked publicly of wanting to be.

Apple builds with quality parts (they costs more) and sell at market price that is willing to pay. When you compare a high end Windows notebook to an Apple, the price isn't much different.

Acer's race to the bottom is stupid. Going with even cheaper parts to hit $500 is STUPID. There is a market for basic-quality $350~500 notebooks. Those buyers DON'T really care about Ultrabooks. So you see Acer notebooks with their cheap-ass junk keyboards, flimsy body and bottom end pricing.

Those of us who buy ThinkPads (even todays) are running for years. I guess the ACER model is to constantly upgrade their customers with 1-2year product-life span.

 

[__-_-_-__]

so........ where's thunderbolt and external gpu's?