It was a picture of the Alienware laptop. The user has the ability to take the card out themselves without having to take the whole case apart to get to the card. OEM's may have been using seperate modules for awhile for the GFx card, but AW is the first to move it so the user can change it out with a new one.
I'm a Computer Science and Electrical Engineering Student, not English, nor will I ever claim to be.