Hey - to each his own - Adobe a multi-billion dollar company had the choice of OpenCL or CUDA
or both, and they chose CUDA technology
exclusively to BUILD Adobe Premiere around.
( Btw - You don't need a GTX 480 to fully take advantage of MPE, as these tests show what's possible )
This article would be nicely updated if it tested an MSI Hawk GTX 460 both stock and overclocked to show the difference in minimum and max times one can expect from the Fermi architecture.
When I was building my computer, I actually considered getting a 5870 until I fully did my research, and since my primary use was Adobe Premiere CS5, ATI was simply not an option for me.
The GTX 470 AND 480 were not an option for me either because of how hot they run, and how noisy they are. ( I wanted a cool, quiet, yet powerful computer that could run Premiere smoothly, and I could certainly afford a GTX 480 )
Therefore...
I chose a GTX 460 for several reasons, 336 CUDA cores, runs cool and quiet, and well, as I was encoding a video for a client I decided to take a screenshot.
I made sure to wait to capture the screenshot on FULL load during the encode, and got it when the CPU was at 93.8%
In case the image doesn't embed, here's the direct link:
http://img64.imageshack.us/img64/7411/gtx460encoding.png
Are all Fermis space heaters? LOL
The GTX 460 on idle runs @ 26 Degree Celsius
On FULL LOAD During an Encode runs @ 37 Degree Celsius
I've yet to see my card go past 40 Degree Celsius on Prime95 or other full loads.
This 23 Minute & 14 second video encoded in 23 Minutes & 56 seconds.
( Compared to my previous 20+ hours encodes! For the exact same video on an AMD based Dual Core Computer )
I wonder what 2nd generation GTX 470's & 480's may run like, I'm sure Nvidia has learned a few lessons.