Since Chris obviously has enough decency not to step in here, I will. As a writer for Tom's Hardware, I can assure you that this advertorial has absolutely nothing to do with any legislation. And if all we cared about was revenue generation from readers, Chris, myself, and many others here behind Tom's wouldn't be up working past midnight on a regular basis, trying to make the content here are good and informative as we possibly can. The advertorial labeling was done as a purely elective disclosure. Believe me, there has been ample discussion behind the scenes on how to handle this, and in the end it was decided that it would be best to inform readers when an article is sponsored versus when it isn't. Ad dollars don't buy a sponsor the moon. We're never going to tell you a 4650 card outperforms a 280 GTX when everyone knows it doesn't. We're never going to sacrifice the site's honesty and integrity. But for those who wonder, "Hey, why didn't they mention NVIDIA?" you immediately know the answer. It's an advertorial. We thought readers would appreciate knowing the difference.