A few things:
Is the RAM on the QVL listing for the motherboard?
What power supply are you using with this system?
When you first build a system it isn't unusual for it to restart a couple of times while it learns the memory timings and such, but this shouldn't happen more than a couple of times or so, then should land on a splash screen telling you there is no OS installed. This is, of course, assuming that you have an empty SSD in there. If you brought over OS from a previous build it may be worthwhile to remove that for now.
Check all of your connections from the power supply and make sure everything is right and tight. Make sure your RAM is fully seated and in the proper slots. If those procedures don't work, remove everything from the case, put the motherboard on the box it came in and attempt to boot with as minimal a setup as possible. No storage, no fans aside from CPU cooler, one stick of RAM, no graphics card.
While the motherboard is out of the case, be sure that all your standoffs are in the proper spot and populated. Make sure there are no small fragments or metal or anything that could be touching the back of the motherboard.
Does the motherboard have or show any error codes or lights relating to POST? IE does it turn on, you see some color of light for a moment and then the restart?