Shouldn't be too hard to figure out if that is coming from the pump or not. Put your finger on the top of the pump and see if you can "feel" the noise you are hearing directly. If you can, then yeah, it's likely a failing pump, and honestly that's exactly what it sounds like anyhow. But, recorded sounds, especially inside a PC case, can be incredibly misleading for somebody trying to diagnose something only by listening to a recorded video.
It's impossible. You are the best judge of where the noise is coming from and putting your finger on the top of the pump, or using a screwdriver to lightly touch the frame of anything you suspect is making noise, is a good way to narrow it down.
Also, curling up something like a sheet of paper or a manila envelope, so that one end is wide and the other end is small enough to mostly fit in your ear (Not IN, IN your ear, but up very close to it) like a funnel, or even USING a larger funnel like you'd use to add oil or transmission fluid to your card, and then carefully pointing the larger end towards whatever it is you suspect of making the noise, can help to eliminate OTHER noises so you can narrow it down.
But if I had to guess based on that video, I'd say yeah, the bearing in one of the fans or the pump itself, is definitely failing. Not sure how you could really eliminate ALL of the fans, since your graphics card and PSU also have fans that could easily be guilty of failure just the same as your AIO fans, case fans or pump, so I'd do some additional testing to be sure you have it actually narrowed down that it's 100% coming from a specific spot before convicting anything.
Or, go into the BIOS (Or wherever you are controlling the pump speed from) and turn the pump down to a static speed of like 25% for a short period of time and see if THAT reduces or eliminates the noise, and that should tell you. You might also want to monitor the pump RPM to see if anything seems out of whack there as well.