[citation][nom]alidan[/nom]if they got a quad core, amd or intel, and a mid range gpu, for this price, it wouldnt be bad.what they need to think of is branding. most people, if they have a good experiance with a brand they tend to stick with it. i personally had an alienware (still useing the case) that was cheaper to get from them than to build because i had a 10% off and a 500$ off cupon that took money off before the 500$ so it was really a 700$ discount. that build lasted till the psu died (about 5-6 years of constant use) and motherboard with it.[/citation] forgot to end my thought, they should sell a low-mid range pc built good at basicly cost to gain good will with consumers and get their brand out there as the best prebuilt, than over charge a bit for the higher end pcs