Lovelace is such a lovely name for a product stack. I might get my hands on one of them by the product name alone.
(don't follow my footsteps though, save your money, buy only what's necessary)
That said, I had a similar opionion on AMD Aerith, but that's just me.
It's actually the opposite for me.
I do actually not buy a product based on it's name, if it has a stupid name or not to my liking. Like for example anything related to and including hell and devil names, like the GPUs from Powercolor. I think it's a very bad taste to name your products like that, no matter ones beliefs, these are ugly names and I don't want to see them shining and lighting my room with those stupid names in RGB... so I will never buy them.
I actually had the option to buy a cheaper top of the line version of the RX 6700 XT from Powercolor, but because of their stupid name I chose the more expensive XFX one (only $25 extra), which is also top of the line and I don't regret one bit. My XFX Merc 319 is amazing for an RX 6700 XT. So it's their loss, they are losing customers.
As for Lovelace and RDNA3, I don't care about nvidia, but I can't wait for RDNA3 actually. I don't believe in 2.5x-3x performance gains, but I think 2x is possible and that means the middle tiers which I care about will also see a big jump in performance. If the RX 7700 XT will have 1.8x-2x performance gains over RX 6700 XT, that would be amazing for me. Although I expect it to be more expensive too, like +$100 more (for the fabled MSRP)... it's inevitable.
3090 Ti being plagued by the same availability and price issues we had for more than a year now, I think will be a blessing in disguise, because it's really not worth it to buy that GPU for gaming, especially when the next gen is so close and has such a big leap in performance.