Seems legit. They crammed functionality of an Ouya and a Roku in the same box, with the guts of a decent smartphone as opposed to some generic Chinese Rockchip/Allwinner mediocrity like you see on every gadget-selling site ever. And they kept the price competitive. Controller sold separately is kind of sad, but it is what it is. If Google Play is available as well this could be a big hit with the no-console crowd, being a fraction of the cost with a huge app library and just as capable for multimedia without paying for the extra gaming hardware. I rather like my gaming hardware, though.