I think...that the market they are aiming for is getting smaller and smaller. As a few of you have said, these APUs run a bit hot, especially the higher end ones, which eliminates them from many legitimate HTPC rigs right there. Not all of them, as inventive (and expensive) cooling solutions can be had, but most of them probably. I would think that this gets more people thinking about a slightly larger HTPC, where just an inch or so in height, width, and depth would make getting an i3 + low profile HD 7750 a much more interesting option, especially now when RAM prices are relatively high. To me, it seems like APUs are most useful for the low resolution gamer on a budget wanting something that doesn't take up much space. If you want a basic mini workstation, you should probably go with an i3 (same price, lower heat). If you want something that games as well, I see the i3 + LP HD 7750 with a slightly larger case option above or, on the flipside, an entry level APU setup so as not to create too much heat in the little case (but then this starts to compete with HD 4000). The slice of the pie that really want and can actually utilize the higher end APUs the way they should be used seems to be getting smaller. Just my opinion, I don't claim to have read every article or have the most insight.