Completely agree. Would even bring in the 3060 12GB v 4060 8GB, and 3060ti V 4060ti 8gb is a bit more of a sideways upgrade though. I feel outside of the top SKUs, this gen is treading water while silicon goes to H100 / MI300.I've corrected the prices to note that it's $599 and $399 (and sort of $499 with the 4060 Ti 16GB). But yeah, all of those are basically higher priced than what people want. And I have no doubt Nvidia is making money on all of them and could have gone lower.
It's basically the same story as much of the 40-series. Every 40-series card got bumped up a level in naming compared to where we'd normally expect it to land. RTX 4080 would have made more sense as a 4070 Ti, and then give us a "real" 4080 with 20GB and a 320-bit interface that's a toned-down AD102. Or call that the 4080 Ti maybe and give us a 4080 with 16GB that costs $999 or less.
Calling the RX 7800 XT with that name would (in the past) imply that it would be at least ~25% faster than an RX 6800 XT. But instead we're likely getting barely faster performance, for a lower launch price but a similar current street price. The 7700 XT has the right name, and maybe even the right performance... but 6700 XT was launched at a higher price than it warranted due to mining and shortages. It really should have been a $399 or $349 card (not that it would have sold for that in 2021 through 2022).
If you look at all the benchmarks of the previous generation, AMD is basically doing lateral moves and maybe a slight upgrade, but often at the places where smaller gaps existed.
7900 XTX is 10~20% faster than 7900 XT (CPU bottlenecks come into play)
7900 XT is 15~20% faster than 6950 XT (bigger gap)
6950 XT is 6~8% faster than 6900 XT
6900 XT is 5~7% faster than 6800 XT << 7800 XT lands here
6800 XT is 15~18% faster than 6800 (bigger gap)
6800 is 20~25% faster than 6750 XT (bigger gap) << 7700 XT lands here
6750 XT is 5~7% faster than 6700 XT
6700 XT is ~15% faster than 6700 10GB (slightly bigger gap)
6700 10GB is 10~15% faster than 6650 XT (slightly bigger gap)
6650 XT is ~5% faster than 6600 XT << 7600 lands here
6600 XT is 15~20% faster than 6600 (bigger gap)
Listing it this way, you can see that the 7900 XT and XTX at least justify their existence more. 7800 XT looks to be a very small improvement over the 6800 XT when you get right down to it. 7700 XT offers potentially bigger gains over the 6700 XT, but also pushes into higher pricing territory. 7600 only looks like a big upgrade if you compare against the vanilla 6600, but the price was higher than the going rate for 6650 XT.