Well I'm glad to see AMD back in the game, the tests are looking to be exactly what I was hoping for. I'm sure real world results will be somewhat less stellar than these early benchmarks, but unless AMD is all aboard the hype train, it looks like they're doing what they do best. Offering similar performance to Intel at a much more reasonable price. Add that to the lower power draw, and you're looking at a pleasant change in the CPU market.
I personally am not expecting AMD to blow Intel's top of the line CPUs out of the water, and I never was. However if AMD can offer a solid competitor to the i5 (and it looks like they're going to) for a good price, I will be very pleased with Ryzen. If they can roll with the Sky/Kabylake i7's like they're claiming, then I will be very impressed with the new Ryzen lineup.
I'll be very interested to see how the rest of this plays out over the next few months. I imagine the release of the Ryzen 5 lineup will disrupt the CPU market the most, assuming it can match the performance of Haswell/Sky/Kabylake i5s. I can't really see the Ryzen 7 disrupting the enthusiast market much, most people willing to spend $300+ on a processor aren't going to abandon the Intel ship for a mere $20 IMO, but it will definitely provide newcomers with a few alternatives to the i7 lineup.