It's too bad to see this knee jerk reaction to the word "crypto". Blockchain doesn't have to be about money or scams or pyramid schemes.
This article isn't as much about crypto as it is about decentralized storage. There are so many hurdles to overcome, but it is a wonderful idea in and of itself. Blockchain is a key piece to maintaining security and integrity. Beyond that, this is a great example of a project that is trying to bring value to the world - it's not just a store of wealth like other "crypto" projects, but aims to provide a useful service.