You mean just like last time they were serious about gaining market share or the time before that that they were serious about gaining market share? Yeah, this time I'm sure they're serious about taking market share, right?
The first red flag is talking about market share and poor sales, and not once talking about actual GAMERS when they're trying to peddle their gaming GPUs.
Sorry but I'll believe it when I see it. There's a reason the running jokes are "AMD never disappoints to disappoint" and "AMD never misses an opportunity to miss an opportunity." Or my favorite, "AMD. Snatching defeat from the jaws of victory."
AMD needs to stop listening to it's fanboy echo chamber and listen to the other 90% that keeps buying Nvidia. FSR =/= DLSS. The drivers are better than before, but still not up to par. The codecs are behind. Upscaling is behind. VR support is pathetic. And even then their "good enough" features are not good enough if so few games utilize them, and they only undercut Nvidia pricing by 5-10%. Even most of their partner games don't support FSR3.
I'm concerned they're yet again letting loose optimistic cherry picked leaks saying they're within 5% of a 4080, just to find out it's trading blows with a 7900xt and 5070ti and they'll price it at something stupid like $699 and everyone that's not an AMD fanboy will spend the extra 50 bucks to not put up with the AMD jank.