[citation][nom]Nintendork[/nom]Bobcat destroy Atom in power, power efficiency and price. Is that what you call medioce? Come on...Brazos is an awesome platform, not even with the help of ION Atom can compete, their cpu's sux, their igp sux, using nvidia ION the power consumption is near 50%+ higher than a equivalent Zacate+HD6310.At the same price of an ION you get more cpu, more gpu more ram, HDD, etc with a Zacate setup.[/citation]
I know the bobcat architecture is more efficient however it does consume more power than atom.
I'm just saying - Think about how long it took amd to get a good architecture for the notebook / netbook market. Now think about what would've happened if they ALSO spent tons of resources on a mobile market architecture, before even setting a steady foot on the notebook market.
Keep in mind that even the (way) more resourceful Intel is taking its time with Moorestown (the atom-aimed for tablets) and they've got the puny atom architecture, which is evidently a far cry from fitting into a tablet (considering how long it's taking them to design something appropriate).
Why plunge into a new territory now when you just set foot on a new one? Get some revenue and improve your current holdings and then expand. Otherwise i'd call it losing direction.