I can see Gaming Evolved working two ways depending on whether or not Mantle is on the table.
If it isn't, then AMD helps the developer to optimise DX for that game. So you end up with AMD outperforming Nvidia for DX.
On the other hand, if Mantle is to be one of the renderers for a GE title then AMD helps to optimise the game for Mantle, not DX, meaning the developer can do their own optimisations on the DX version for Nvidia. So, conversely a GE title could even inflate Nvidia's' performance too.