[citation][nom]jabliese[/nom]Only one reason, check out the Temperature and Noise page in Tom's review. If power use is your determining factor, the 650 makes sense. Probably want to wait for a 650 without the 6 pin connector in that case. For everything else, the 7750 is comparable, and you get generally better compute capabilities.OK, make that 2 reasons, you want to support nVidia actually having a card competing in the low power category. nVidia has been absent in this segment for so long, everyone is impressed with a sub $100 7750, when in past iterations it would be $65 - 75 by now.[/citation]
The 650 hardly used any less power than the 7750 and it was louder than the non-reference 7750 in the test. Temps were also not much better, if at all (hard to tell given that the 650/660 review didn't include temp results for the non-reference 7750 that they tested for the noise results). The 7750 is also not priced any worse than it should be. For example, the cheapest 6750 at Newegg is $87 (including shipping and a $10 rebate), the cheapest 6770 is $88 (including shipping and a large $30 rebate), and the cheapest 7750 is $95 (including $10 rebate, free shipping).
I think that there is a good argument in buying the GTX 650 anyway (depending on what games you play and at what settings), but it is kinda odd in some ways. It has less consistent performance than the 7750 and as you said, it's odd that it has a 6 pin PCIe connector (especially since it seems to use slightly less power than the 7750 and even more oddly, less than the GT 640).
However, at the GTX 650's price point, I'd prefer getting a Radeon 7770 that quite consistently out-performs it by good margins except in a few cases where it still retains a small lead. If a GTX 650 drops to at or slightly below the Radeon 7750's price range and a 7770 doesn't get too close in price, then that GTX 650 will be more considerable. It's definitely something that is worth watching.
If I was really worried about power consumption so much that a few watts matters to me, then I'd simply undervolt the 7770 or get a 7750 and undervolt it. However, it's not like comparing the GTX 480 to the Radeon 7850 where the similarly priced 7850 has maybe a third og the GTX 480's power consumption at load. It's not even like comparing a GTX 560 or a Radeon 6870 to a good Radeon 7770. The difference simply isn't noticeable in the power bill nor in heat generation.