[citation][nom]TA152H[/nom]What you're saying makes no sense. x86 is a cumbersome, bloated, inefficient instruction set, and will be two or four years from now. Intel can try to get it to work, but it's always going to be a disadvantage - then or now. They can use their superior manufacturing to offset it to some extent.But, then, ARM is an old, crappy instruction set, just not as bad. AMD has been run by a monkey named Ruiz, and now that they are out of his dark shadow have a chance to innovate. Using an obsolete instruction set that was heavily influenced by the 6502, a 1970s processor, is not the solution. They should create a new instruction set that is highly efficient, and offer it at a price that it can become a new standard. ARM doesn't matter at all, who cares if they have an ARM processor or not? Do you think people buying an iPhone really care? They care what it runs, and ARM doesn't have a huge installed base. Better to start off fresh, and have Intel try to compete with their horrible instruction set against your very efficient one, instead of your not as bad instruction set. The answer doesn't lie in the 1970s. We don't need x86 or ARM. We need something 2011.[/citation]
I'm not disagreeing with you, in fact we're in nearly full agreement. I too think x86 is too bloated to work on small-scale mobile devices where power consumption is pivotal. But i too think intel can close that gap considerably, but it'd take a LOT of time and a LOT of money, both of which mean less success when considering just how cheap ARM architecture chips are to make. The new atom processors are essentially halved old atom processors, where the clock speed is reduced and as is the power consumption, yet it's still way too high.
The issues are the same with either architecture but at opposite ends. I've read interviews with Nvidia heads where they've said ARM can handle server applications that require low wattage and don't need lots of horsepower (lots of cores, low power), but replacing the desktop CPU is not even on their minds. x86 faces the issue of not being able to shrink itself to a point where it can leech off of a relatively small-sized battery for extended periods of time.
Both Intel and AMD have stated that they can potentially shrink x86 down to a point where it competes with ARM in terms of power consumption, but whether that's wishful thinking and hoping to maximize profits as the only real x86 license holders, or whether it's actually feasible in the near future is a big big question for today's leaders in that field.
Can they introduce another player in the field? Yes, but getting people to back it, particularly in the field where so many different parts are working in unison that it requires (or really favors) a steady and stagnant approach is very risky.
I do think, though, that AMD does hold a bit of an advantage if it were to decide to try something new. CPU and GPU under the same roof along with a history of making big innovations that required risky behavior (first to 64bit, first APU) is something that should breed creativity.