Let's summarize this:
Amd's current graphical performance + Nvidia's quirks (AKA CUDA) + AMD's price = joy and happiness for all.
I think it'd be quite funky if they could do something like CUDA because one thing Nvidia typically beat ATI in was with GPGPU's (General Computing GPU I believe) and they typically did better than their ATI counterpart when it came to things such as encoding, compressing ect. At least, I think so. Either way, it'd be great if this dude has something epic up his sleeve.