AMD is "Transforming", Says CEO Rory Reed

[chicofehr]

AMD and Nvidia are very evenly competitive in hardware overall. Neither one has bee well ahead of the other since AMD's HD3000 and the 4000 was a little bit slower but was catching up. Intel vs AMD is another story all together.

 

[Sebyos Vernett]

I don't understand people who are not seeing what's obviously coming. Every single console will be a x86 architecture and the games released for them will have to be built for 8 cores which is AMD territory. Plus the graphics will probably be well optimized for AMD cards.

A good example of this is FF14. It's made for both PC and PS4 thus the game already supports multithreading very well plus it's really well optimized for my AMD GPU.

 

[hakkafusion]

how can they still be in business losing that much money? they really need the sales of their products in the ps4 and xbox to make a decent profit. I know for a fact they aren't making minimal profit, if any, on their desktop cpu's to keep their prices competitive.

Clearly you've never taken economics

your right, no i haven't. Clearly you are under the impression that every human being should take economics..............
What i do understand, is when you continue to lose money, eventually you become bankrupt.

And the US has a forecast -901 billion this 2013 year on top of the 12 trillion public debt. They're still in business. Ok, bad example yes. They -should- go bankrupt, but such is economics.

 

[horaciopz]

AMD did a nice move getting the contract of powering next gen consoles, doesnt matter which one will sell more, both are a very necessary income for AMD, all that lost will surely become in profits by the end of this year. It doesnt matter really how well next gen CPUs or GPUs will be, that is an small chunk of the market, what really makes money are OEMs (silly advertising as "only" " 8" core processor of the market" or "GPUs with more GB of vram" help to sell well) and now those contract with microsoft and sony. Thats how money is done! I'm glad that AMD will be again a solid company and may have enough money to invest in technology with better performance, higher eficiency and lower costs!

 

[back_by_demand]

Different products for different markets, AMD kills everyone for HTPC where all it has to do is drive a TV, not some crazy number crunching PC desktop, they should push those more in marketing

 

[Giordano Squadroni]

I think we can help or not help Amd to be really great. I'll help

 

[silverblue]

"Play a game against intel"? They were doing pretty good until Core 2 blew AMD out of the water and they've never recovered. The entire CPU R&D department should've been shit canned. "APUs will rule the world"?...what world? The APU is a made up category by AMD because they lost to intel. APUs are garbage. AMD can't even compete in the mid range market with their CPUs let alone the high end.

Sigh. Intel were the first to actually offer an iGPU on the same package as the CPU. Regardless, this close integration between integer processing cores and fast floating point number crunchers should theoretically outperform any traditional CPU FPU setup either company decides to implement. If the code was written to offload such processing to a discrete GPU, we wouldn't be complaining about the apparently weak FP capabilities of any FX CPU as it'd be relatively hidden. AMD still doesn't see a point in dumping its FlexFPU nor any other part of its big core architecture because, to them, they can see a point where everything they've worked towards will become the norm. Whether that ends up being the case or not isn't known. What is expected is that more developers will be coding for more cores now that the PS4 and XBox One offer eight of them, and with AMD GPUs in all three consoles PLUS the HSA initiative making for easier coding plus quicker porting from PC to XBox One/PS4 and vice versa, AMD might actually get reasonable success. Might.

AMD's mid-range GPUs are doing fine, they're just a little overdue a refresh. To some people, the value of the game bundles more than offsets any additional cost they may have to fork out for.

Different products for different markets, AMD kills everyone for HTPC where all it has to do is drive a TV, not some crazy number crunching PC desktop, they should push those more in marketing

They don't. You could just as well buy a cheap i3 or Pentium and a cheap low-profile graphics card for about the same price and use the same or less power. Heat should be less of a concern with an APU.

If Steamroller can continue the +15% improvement, then the competition will really tighten seing how Haswell is barely 5% faster than 2 generations old Sandy Bridge.
New APUs will rule the world, if the same 15% applies there (hopefully with new GPUs)

In the fall the money will start flowing with the sell of the next-gen consoles.

Once HD9000 launches, expect AMD to rule over Nvidia easily.

As far as I'm concerned, AMD is pretty much set.

The roadmap suggests that the biggest gain for Steamroller will be for its clustered multithreading. In other words, there shouldn't be any worries about scheduling multiple threads on the same module anymore. I think what estimates we've been seeing are chip-wide, meaning the same sort of increase no matter which FX you use. There's no word on actual single thread improvements, however with improved caches and predictors along with a microops queuing system, I'd imagine there would be a boost there too. Excavator is rumoured to bring large IPC gains.

HD9000 HAS to launch first before we can judge where AMD competes with NVIDIA. AMD doesn't compete with Titan simply because they don't feel a need to do so.

 

[spat55]

2103? The articles on this website are going downhill fast along with how well this site works, double posts anyone?

This surprises me really, they are more than capable of fighting it out and making profit in the GPU department, and in the low end of the CPU market, along with the new consoles they should be raking it in by now.

 

[spat55]

2103? The articles on this website are going downhill fast along with how well this site works, double posts anyone?

This surprises me really, they are more than capable of fighting it out and making profit in the GPU department, and in the low end of the CPU market, along with the new consoles they should be raking it in by now.

 

[Wisecracker]

I wish RR would 'transform' a few OEMs into releasing some FM2+ mITX motherboards

😀

Otherwise, AMD is doing fine. Bring on Kaveri and Steamroller AM3+ !!

 

[back_by_demand]

Silverblue, right there, "a low profile graphics card", you don't need to add the gfx card fir an AMD HTPC, their solution is better and cheaper.

 

[hasten]

how can they still be in business losing that much money? they really need the sales of their products in the ps4 and xbox to make a decent profit. I know for a fact they aren't making minimal profit, if any, on their desktop cpu's to keep their prices competitive.

Clearly you've never taken economics

your right, no i haven't. Clearly you are under the impression that every human being should take economics..............
What i do understand, is when you continue to lose money, eventually you become bankrupt.

And the US has a forecast -901 billion this 2013 year on top of the 12 trillion public debt. They're still in business. Ok, bad example yes. They -should- go bankrupt, but such is economics.

First of all this is a matter of finance. An organization can continue to lose money until all of their capital is run dry and they have no options for debt instruments left to generate cash. Secondly, your attempt to take a shot at the US government has been done 5,000,000,000,000 times now and is no longer funny or at all valid to this conversation.

 

[gsxrme]

AMD should have never purchased ATI. worst decision ever

 

[eddieroolz]

Hopefully AMD can put power efficiency on the forefront of their efforts. The Radeon 7000 series and FX processors are competitive at their price points, but their high power use diminishes the appeal for many people whom must pay a lot more than North Americans for electricity.

 

[hakesterman]

AMD Processors work Great in today's Gaming environments. I have all the faith in the world in them, they know CPU's as good as anyone.

 

[kartu]

Hopefully AMD can put power efficiency on the forefront of their efforts. The Radeon 7000 series and FX processors are competitive at their price points, but their high power use diminishes the appeal for many people whom must pay a lot more than North Americans for electricity.

Uh, oh, high power consumption of Radeon 7000 series, are you serious?
http://www.tomshardware.com/reviews/radeon-hd-7870-review-benchmark,3148-19.html

And mentioning that when we just had Fermi epic.fail(tm) when it was slower, more power hungry and more expensive, yet nVidia kept 60%+ of the market share.

PS
And as far as Intel CPUs go, I see lots of gamers investing into Intel's latest mobo + i7 then saving on GPU. Simply sad...

 

[sarinaide]

"Play a game against intel"? They were doing pretty good until Core 2 blew AMD out of the water and they've never recovered. The entire CPU R&D department should've been shit canned. "APUs will rule the world"?...what world? The APU is a made up category by AMD because they lost to intel. APUs are garbage. AMD can't even compete in the mid range market with their CPUs let alone the high end.

My irrelevent Meme trumps your irrelevent opinion.

 

[Giovanni-L]

@halcyon

yeah, i'm currently running the following config: Amd Phenom II x4 955 @3.6, 8gig of ram DDR3 @ 1600, Nvidia GTX570 1.25gb 320bit, Seventeam 850W, AsRock M3A785GXH/128M.

I don't feel i gain anything by going higher than 1600x900, and on that resolution, i play absolutely everything on maximum settings. Metro Last Light, Crysis 3... It does it all. I'm not upgrading before middle next year, and my current rig is almost 4 years old (except for the GPU, which i'm not upgrading next time).

AMD, i wish you a long and prosper business life. You guys have been my faithful companions since the good old Sempron single core 1.8 for 462 paired with a FX5500...

 

[antilycus]

nVidia already owns the tablet and smartphone. AMD is too late for that.

 

[antilycus]

PS both my FX 8150 and FX 8350 on linux servers CRUSH anything intel has to offer remotely in that price range. But then again, it's also linux, which is actually great at thread processing as compared to any Windows kernel. Not playing fanboy just stating the truth

 

[jackbling]

I would love to see amd get fabs and return to glory; i just dont see it happening by q3.

 

[softplacetoland]

It's interesting that people who keeps saying 680 is on par with 7970 ignore the fact that 7970 is a decathlete and 680 is a sprinter. Yet 7970 runs equaly or faster than competition in 100 meter discipline while 680 doesn't do even near as good as red competitor in the remaining nine disciplines. Pretty much similar comparison could be done between 7970 and 7xx series. Nvidia brought up same sprinter refreshed, refreshed, rejuvenated and packed up with newest dopings. If we ignore the facts mentioned in sentence before, which is very hard if you are not extremely green fanboy, possibility that old geezer 7970 still could be compared to newest Nvidia's series doesn't look good for the Nvidia itself. Instead of eating 7970 alive for breakfeast they even have a good run for the money.

 

[Wisecracker]

nVidia already owns the tablet and smartphone. AMD is too late for that.

I LOL'ed

 

[fokhin]

Bla , bla, bla, perdidas perdidas, todas las grandes empresas tienen perdidas y sus correspondientes beneficios fiscales, y pagos para el pago de impuestos¿no se lo cree nadie!!!!!

 

[JPNpower]

It's interesting that people who keeps saying 680 is on par with 7970 ignore the fact that 7970 is a decathlete and 680 is a sprinter. Yet 7970 runs equaly or faster than competition in 100 meter discipline while 680 doesn't do even near as good as red competitor in the remaining nine disciplines. Pretty much similar comparison could be done between 7970 and 7xx series. Nvidia brought up same sprinter refreshed, refreshed, rejuvenated and packed up with newest dopings. If we ignore the facts mentioned in sentence before, which is very hard if you are not extremely green fanboy, possibility that old geezer 7970 still could be compared to newest Nvidia's series doesn't look good for the Nvidia itself. Instead of eating 7970 alive for breakfeast they even have a good run for the money.

You forget how MOST people need GPUs for only about two things. Gaming, and professional graphics work. The professional graphics market is dominated by NVidia due to CUDA optimized programs. Gaming is where the GTX competes with AMD. If all you need is these, NVidia has the bases covered. If you need a sprinter, you will get a sprinter. Not a decathlete.