This is what happens when you consistently fail to grow the company and repeatedly post gigantic losses. Just two years ago they posted a quarterly loss of a whopping $300M. Q2 last year was a loss of $43M, and Q3 was a loss of $118M. They are hemorrhaging money, while their competitors post huge profits. To compare, Nvidia's last three quarters were all positive, $137M, $131M and $77M. Intel's numbers are positively obscene.
Why is it that people are so attached to AMD? It's got to be some kind of underdog thing, just wanting to see the little guy beat the big guy.
I hate to be the bearer of bad news, but AMD is just a company. A company that's been playing second fiddle to Intel (and more recently, Nvidia) for a long time. Current AMD processors are a generation and a half behind current Intel processors, and I'd wager damn near anything that Intel will be launching even faster i7 chips long before Bulldozer ever sees the market. If Bulldozer isn't as good as Sandy (and I'm guessing it isn't based on the last couple matchups between Intel and AMD), then they're set up to lose even more money.
Sometimes you just have to face facts and admit that you've been beaten. AMD seems to have done just this and is doing what they can to try to turn things around. I wish them the best of luck, but I'm not too optimistic.