[citation][nom]customisbetter[/nom]DoubleEveryone bring up that flagship gpus used to cost less, "so what"?New materials and designs that haven't been used before shouldn't be expected to cost the same and the generation from 6 years ago. I also used to be able to get candy at the store for 75 cents. Now its $1.50. Same thing, no new materials or building process. I think i am getting a good deal on my GPU.Someone please give a proper rebuttal.[/citation]
Alright -
Firstly, your example about candy is sadly incorrect. The reason why the candy costs more without "new materials or building process" is due to something called inflation. Inflation and price fixing is NOT the same thing.
Let me give you a clear example:
Company A makes a GPU as well as Company B.
Under normal circumstances, Company A release a product at $100. Company B sees this as a threat to its customer base and releases a competitive product at $80, undercutting Company A, thus giving some competition. At this point, Company A can do 3 things:
- Think its product is superior and not do anything
- Lower its cost to match or beat Company B
- Come out with an even better product to compete
This game, called Competition, goes back and forth, giving the end consumer several advantages: continually lowered prices, better products. More choices.
Under a price fixing scenario:
Company A and B call up each other without public knowledge or a public forum and decides that instead of lowering their prices (to benefit consumers), they set a price point where they agree to set their products so they:
- Pocket more money
- No innovation necessary (since there's no urgency to compete)
- Spend less on marketing, R&D to compete
- Save their bottom line
This is NOT the same as your candy situation. Everything today costs MORE today because of INFLATION. The same products today would cost LESS if they were released 10 years ago.
/ Tuan