So, almost everyone agrees that AMD's new bundled coolers are an immense step up from the basement dweller OEM cooler they've had for years.
It's fairly quiet: confirmed by benchmarks and reviews.
It's smaller than a 212 EVO: confirmed by reading specs
It blows air down instead of to the side: whether that is good for a particular build or not varies. Confirmed by piecing together more than just one of things that we all know and love!
It cools as well as a 212 EVO: unconfirmed by benchmark or review(and probably never will be. While it's a great little cooler for what it is, it is never going to win a apples to oranges comparison against the 212. The 212 has a far bigger heatsink and the larger fan moves more air. Educated guess: the 212 will move more BTU's per mm² on the same size chip.)
It costs to darn much to be competitive: confirmed by checking prices of air coolers at your favorite retailer.
I can only assume that AMD doesn't really want to get into the CPU cooling market with that kind of a street price.
Oh wait,,,,they just did tho....
OK AMD, you are sending those confusing signals again!!!! And here I thought you had learned your lesson!!!!! Serves me right for thinking again! lol