the_vorlon :
The problem for AMD is than an E6550 is +/- $ 169.00 (according to pricewatch.com)
At stock speeds an x2-6000 and an E6550 are very close, but if you over clock them both the Intel will run away so far and fast you can't even see the x2-6000 in the rear view mirror anymore.
An x2-6000 also takes about 120 watts whiile an E6550 takes 65 watts.
AMD can't price slash it's way to profitability - I simply needs a faster product.
Unless and untill AMD cranks out a chip that go toe to toe with Intel on the performance front, the rest is just re-arranging deck chairs on the Titanic.
I don't intend to get into an debate and am just sharing some thoughts.
The functional phrase is, "if you overclock them". You've got to remember Joe Average doesn't overclock and outside of the enthusiast community if you say the words overclocking you'll get blank stares. When discussing these things, we should remember that most of the world operates at stock speeds. The only reason Joe Average and the everyday average office worker recognizes their desktop has "Intel Inside" is because Dell still gives you little choice in the matter and the countless hours of TV commercials.
The joke about heat and cpu wattage is that during the Prescott days and (mostly) up until the Athlon64 how much wattage and heat a proc produced was a non-issue. It was, IMO, the Prescott compared to the Athlon 64's that brought wattage and heat into the mainstream enthusiast mindset. Up until then it was accepted that you'd buy an aftermarket heatsink and add more fans to your case. So, while wattage and heat is a legit concern, the fact that the 6000 is a 120w part compared to the 65w E6550, the issue of wattage and heat as a whole has become a new rally cry for certain fans to claim their brand of proc is better.
"Slashing away profitability" is interesting in that it ignores the fact that AMD is less than 18 months into the ATI buy-out. Rule of thumb for a reasonable ROI is 3-5 years. So, given that they borrowed $2.5B to complete the deal and are still able to cut prices to stay competitive speaks largely to their long term plans/roadmap and the partnerships they've established and created to ensure a level of revenue. And, given the recent reports that AMD has gained market share over the past 2 quarters, I'm not so sure they're slashing away anything.
At this stage, AMD does not need to "beat" Intel with a "chip that can go toe-to-toe...on the performance front". AMD just needs to produce chips to keep them competitive in the market. At stock speeds and at similiar price points, the current line-up between AMD and Intel is pretty stinking competitive. All jokes aside, Barcelona is a good example because all existing datacenters and IT Managers need to do maintain the infrastructure they invested heavily in 2-3 years ago is a simple BIOS update to effectively double their processing power. As opposed to a new mobo and proc, or in the case of some data centers a new server altogether.
Ask yourself this, hypothetically speaking, what happens when the EU, Korea, and other countries begin enumerating fines against Intel as a result of the anti-trust lawsuits? What happens when Intel is forced to pay AMD damages and lost revenue from those suits? Don't kid yourself, it will happen, it's just a matter of time and how much.