I recently bought the Radeon HD 6870......WOW... what a great card and also for a reasonable price. I never thought that I'd switch from Nvidia, but with the pricing and performance on the new AMD 6000 series I became a total AMD fanboy. We could all argue all day over which brand is the best. It's like BMW and Audi fans, you stick to what you know, grew up with, your personal taste and that which suit your needs. The product you buy is only as good as you use it, I mean playing sims 2 with a 6870 is like pushing a Bugatti Veyron. I personally think that AMD and Nvidia are more or less equal when it comes to the GPU market. They innovate and push the limit for technology and with that revolutionize the gaming industry. One day game designers are going to be challenged in creating games that give us a very close to real life experiences, and when this future happens AMD and Nvidia are going to be the companies that makes it all a reality. Both these companies are the pioneers of the gaming future, yes Nvidia is more expensive but like I said it's taste that keeps consumers going back and buying the same brand. For those two companies it's about competition, money and always having something new, for us gamers and hardware junkies it's about performance and having the best kickass PC. To conclude my long post about this..... AMD is AMD and NVIDIA is NVIDIA, both are great companies and both unique. We as consumers can just sit back and watch as these pioneers design the future of gaming...and ofcourse we get to enjoy their creations😉