A few things to take into account when reading this review. First of all, the r9 285 that is tested is clocked at 918 MHz not 954 MHz (read the small print). Secondly, the power consumption numbers measure the power consumption of the r9 285 clocked at 973 MHz instead of the 918 MHz card that is used to review gaming performance. Thirdly, there are no OCing results.
Some additional tidbits about my third point. If rumors are true, the GTX 970 will be running at around 1200 MHz. Also, the GTX 770 is clocked at a little over 1100 MHz when playing games. Maxwell maxes at about 1400 MHz, Kepler maxes at about 1325 MHz, and GCN maxes at about 1250 MHz. It seems that the r9 285 has more overclocking headroom than the GTX 770 and the soon to be released r9 285x will have more overclocking headroom than the soon to be released Maxwell cards. Also, note that the r9 285 is priced to compete with the GTX 760 even though a r9 285 with a max OC should be closer to a gtx 770 with a max OC than a gtx 760 with a max OC.
Some additional tidbits about my third point. If rumors are true, the GTX 970 will be running at around 1200 MHz. Also, the GTX 770 is clocked at a little over 1100 MHz when playing games. Maxwell maxes at about 1400 MHz, Kepler maxes at about 1325 MHz, and GCN maxes at about 1250 MHz. It seems that the r9 285 has more overclocking headroom than the GTX 770 and the soon to be released r9 285x will have more overclocking headroom than the soon to be released Maxwell cards. Also, note that the r9 285 is priced to compete with the GTX 760 even though a r9 285 with a max OC should be closer to a gtx 770 with a max OC than a gtx 760 with a max OC.