You know I would would be a lot more likely to believe AMDs complaints about rising costs, if not for the fact they are enjoying record breaking profit... both in absolute dollars and as a percentage of revenue.
Their price hikes are far exceeding their increased costs.
You may have missed that AMD doesn't sell video cards, they make CPUs and GPUs. The GPUs then have to be mounted on the PCB, VRAM on the PCB, connectors for power and output, plus of course, the cooler. AMD could sell the GPUs for exactly the same price and the price of video cards would still be 3 times the MSRP due to the video card makers, distributors, and things like the cost of shipping.
Don't believe the anti-hype about AMD and NVIDIA making more money when the video cards are priced far above MSRP, because that is NOT true.
To try this another way, if you were to go out and build a computer for someone else, you buy the components, put them together, mark up the price of the components as well as a charge for the actual system assembly. Even if you got each individual component cheap, your time in putting the computer together, installing the OS, and all of that is worth SOMETHING, right? Well, that is what the video card makers are doing, they get the components to make the video card, put it together, then test it, put their own special cooling on the card, and then sell it. Now, how expensive is it to ship the product from China in a big shipping container? I had read a week or two ago that it used to cost $1000-$3000 to move one shipping container from China to the USA, but that cost is now up around $30,000. If that is true, then the actual distribution costs are where much of the increases have come from, and that isn't the fault of AMD or NVIDIA.