That's here you're wrong buddy. So many people do this, despite it making no sense. "My ford fusion is great because the GT500 is the fastest car." It's dumb, but for some reason, people feel like they're on a winning team when they buy an inferior and overpriced product that shares a name with the performance king.... Nobody buying a $300-$400 GPU is (should be) making their purchasing decision on the sole notion/metric that the RTX4090 is the worlds fastest GPU, so they should choose Nvidia regardless of the performance tier.
I try to talk to my friends about the price/performance of cards and it falls on deaf ears. They think AMD means you're poor, similar to a kid in high school gets laughed at for having an android instead of iphone. And my friends are on the wrong side of 35!