I think AMD is smartly exploiting the prevailing opinions in the gaming community.
Obviously people are forking out $2000 for 4090’s so it’s not too high of a price, but social media is filled with people ranting about how “high end used to be $450” or “back in my day you could buy a voodoo for a nickel” (tongue in cheek on the latter example).
So, there will be 2 mindsets about RDNA4. 1: AMD can’t compete with Nvidia so they are pivoting to being a bargain bin supplier, or 2: AMD is listening to the market and customers.
I think if they hit it out of the ballpark, mindset # 1 would simply sound pedantic. By ballpark I mean AMD releases a 7900 XTX grade card with 24 GB’s, improved raster and improved ray tracing for $599, have drivers optimized before launch, and release a competitive AI enhanced FRS they have been teasing. If this happens, there’s not much to complain about, hardware “obsession-ists” (much more accurate vs enthusiasts, and yes I am calling myself obsessed) get their halo card and pay their “flex tax”, while AMD puts out cost effective “every-man” cards and builds market share.
We will see how it goes…