Photonboy, you are comparing a 500 USD card with a 750+ USD card. Here in Canada, the 1080 GTX is still more expensive than a Vega 64. It is the launch right now, third party supplier didn't offer their cooling options and PCB design. I see all this negative press about cooling and throttling... guess what, Fender Edition cards were even the same and Nvidia was charging 100$ more to add to the irony.
My EVGA 1080 FTW died for a second time in less than 10 months, so don't think Nvidia is so much better. In my experience, my Nvidia cards were having way more issues. My BFG 8800 GTX died on me, now this, however my 290x were working fine and my 6850s also.
By the way, remember RX 480... 3-6 months later? Where the performances jumped almost 10 percent due to drivers optimization? I am not doing some wishful thinking at all. This is exactly what happened in the past with their Polaris architecture. Not 5 years ago, barely 18 months ago.
People tend to forget about Infinity Fabric and AMD involvement in the console market that is not going to stop consolidating. Not taking that into consideration is a mistake.
It is not their best card obviously, however it's not such a monstruosity. They beat Nvidia offering for a little less and did it with HBM2. Power consumption is bad, however it is made for playing games. Your 750 W power supply can easily handle it so i don't see the big fuzz over it. It's a concern, but not to the point of being a deal breaker.